Digital communities serve as the primary communications channel for a Bible Society in the digital space. Communication in this space is predominantly permission-based, reaching only those who have a connection with the Bible Society. Therefore, having an engaged digital audience is vital for Bible Societies to gain visibility for their digital initiatives. Such engaged audiences can be leveraged to promote and measure Bible engagement, while also becoming a recurring source of sustainability through donations and publishing revenue.
Project Engage Marketing Automation is the proposed solution to connect Bible Societies to its digital audience, thus giving visibility to its digital presence, promoting Bible engagement and the Bible cause.
In 2023 about 56 Bible Societies rely and depend on Engage Marketing Automation as their primary means of connecting with their digital audiences.
